For sports action enthusiasts who like to share their adventures online, a Wi-Fi connected Contour ROAM2 Waterproof Video Camera (Blue) is a must have accessory. While no means an exhaustive list of every action camera model out there, the action cameras mentioned within this website are more than worth considering if you’re planning on buying a GoPro Alternative sports action camera.
As the popularity of portable Good GoPro Alternatives increases, the versatility of these devices is becoming realized. In their early stages, these cameras were only associated with extreme sports such as surfing, skiing, and skydiving. Consumers are now beginning to understand that this technology is capable of so much more.
Tips and Tricks for GoPro Sports Action Cameras
One of the more recent trends is to use Good GoPro Alternatives action cameras for outdoor recreation such as surfing, skiing, hunting, or fishing. These devices are ideal for such activities because of their durable, waterproof housing.
One perspective that is incredible to watch is the view of a dog on the hunt. Again, when these animals are charging through marshes there is a substantial amount of light that reflects from the water’s surface and there is room to improve upon this problem with the use of a polarization filter.
One of the best things about the outdoors is the breathtaking beauty that nature provides us with. Any outdoor enthusiast can appreciate the scenery that they are able to be immersed in while doing their favorite activity. Whether it is fishing, surfing, snowboarding, hiking, or hunting there is always plenty of natural greatness to witness. Polarization filters are designed to capture the vibrant colors that nature has to offer. These lens additions reduce color saturation that is found while filming allowing the vivid tones to be at their full potential. Majestic scenery should be viewed in its natural form without the worries of having your image becoming distorted due to sunlight.
Good GoPro Alternatives – Sports action camera technology is progressing at a rate of knots: as the list of features gets bigger, physically the cameras get smaller, tougher and more versatile. Features such as full HD, 4K recording, 10+ MP (megapixel) still images and extreme element resistance are now the norm for the majority of modern sports action cameras, which raises the question, what next?
Tips for Choosing Contour ROAM2 Waterproof Video Camera (Blue)
GoPro is the action camera that is used by athletes that play sports, and participate in adventures. GoPro was founded in 2002 by Nick Woodman, who came up with the idea of developing this camera when he was trying to create surfing videos. The difference between a "normal" camera and the "GoPro" camera is the GoPro is the type of camera that makes people say "wow". It is waterproof, light weight and is the perfect camera for sport enthusiast that want to make a first person video that allows people to share the experience and what it is like to be there all for an affordable price. The GoPro camera is very easy to use and is easily able to be placed on many platforms, for example, such as a skateboard, surfboard or a helmet. The GoPro is a very small camera and the point of view and the quality allows a user to create a video that everyone will enjoy.
One important key point about marketing is never use automated messaging. GoPro never uses automated messaging when responding to customer's complaints and reviews. GoPro Support is in charge of responding to customer's messages, and they have always satisfied the customer by finding a solution to their issue, or by sending a replacement camera that is in the replacement warranty time period. In one response from GoPro Support, they offered a customer to work with a representative that is fluent in Portuguese, because the customer they were responding to lived in Brazil. The fact that GoPro's customer support took the time to find a representative that is fluent in the same language rather than sending the customer an automated message shows that they are concerned and really want to create a relationship with the customer. When a customer understands what you will do to keep them satisfied it creates customer loyalty.
One customer had a camera that didn't function properly and after a few emails, they had a new camera sent to them with no issues. This is another key point on marketing that GoPro does an excellent job with: listening and talking with customers. GoPro is consistently responding and retweeting to Twitter and YouTube messages, while allowing users to upload their own personal videos and sharing them to their four million subscribers. This positive feedback that GoPro's customer service receives creates relationships with their customers, which leads to another marketing key point: consistency creates relationships.
GoPro started its marketing process by expanding their platform by partnering with multiple professional athletes, and becoming the main camera that is used at sporting events, such as the "X Games" and the Olympics. GoPro's YouTube channel was started by professionals filming themselves skiing, surfing and participating in other sports and now builds momentum every day from their viewers on their website, which is directed from ads on social media websites and from Google.
GoPro generates some of the best commercials, because the footage is filmed in a revolutionary way that is new to the market. GoPro now has their own channel on certain platforms, such as YouTube and Xbox. You can stream between the millions of videos that are offered on the channel, which ranges from someone base-jumping to someone mounting a GoPro on their own pet. GoPro has released updated versions of their cameras in the market every year, by making the camera quality better and the lenses size wider.
GoPro creates some of the most popular photos and videos that are uploaded to Instagram, Facebook and their YouTube page. GoPro allows users with YouTube accounts to upload videos to their account, and they decide which videos will be posted on the official GoPro account page. This method of allowing the customers to upload their own videos helps GoPro create their next products. They listen to the athletes who are sponsored by GoPro and the customers who use the camera and ask what they want in the next camera and GoPro simply creates what the customers wants. As stated again, if you listen and talk to your customers, you will have positive feedback.
GoPro has two key factors that sets them apart from their competition in the market. First of all, their camera provides a high quality video that no other action camera can provide. The GoPro has a wider lenses and even in the water proof case, it still records the video in high definition with quality sound. GoPro's social media is going viral as well. Their YouTube page is the main page where they post videos, as well as their Instagram and a Facebook page. Allowing professional athletes to use their cameras and marketing in sporting events builds momentum in their customer base and social media. This is what another company can do to set themselves apart from other companies in their industry. If you design a product that an industry needs and will be different from what is out there, your product will be noticed and become a viral product. If you place that product where others will see the quality and what it does you will soon become a recognized expert, just like what GoPro did by sponsoring athletes and soon became the official camera for multiple sporting events. If your customer service is helpful and you listen and talk with your customers, and continue to satisfy them you will create a customer base that trusts you.
So, between the high quality videos that no other camera is capable of producing and their social media, GoPro is leading the market today. While dominating and creating momentum in their social media, continuing to listen and talk with their customers, GoPro is creating customer loyalty and relationships that will last as long as the customers are satisfied.
GoPro's Marketing Strategy On Sports Action Cameras
Helmet cameras, also known as Point of View cameras have been gaining huge traction among action sports enthusiasts for the last few years. It is easy to see why as these action cameras allow you to capture hands free high quality HD video from a first person perspective or POV in all sorts of rugged environments. There are numerous brands of helmet cameras on the market, some of them being reworkings of regular cheap, low quality video cameras.
While there are many cameras out there advertised as helmet cameras, point of view cameras or "action cameras" only a handful of manufacturers truly produce innovative products that are actually worth the money. These top brands can proudly call themselves helmet cams and are meticulously designed for outdoor use.
We show you what the top brands are and how to get the best deals.
The GoPro brand was one of the first helmet cameras out there and arguably is the most popular. Housed in a tough clear plastic housing the boxy GoPro HD's can be seen everywhere from the racetrack, surfboards to the the Mythbusters tv show. These indestructable cameras have proven themselves in the toughest environments to produce sweet HD video and clear sound. With a huge assortment of mounting options and helmet cam accessories, you should have no problems getting the GoPro cameras attached to your gear. Gopro Heros offers the widest selection of customized versions for capturing HD action for helmet sports, automotive racers or surfing fans.
Formerly known as Vholdr, the ContourHD also shoots HD video in a helmet mount configuration. Originally designed by a couple of skiiing fanatics to video capture their downhill adventures, the Contour cameras have a unique TRail mounting system that allows the camera to quickly snap on and off helmets and other gear. While not waterproof like the GoPros, the ContourHD's can handle light rain and snow without any problems. Contours have a unique levelling system consisting of twin red lasers that shoot out of the camera to help you align your field of view. The ContourHD's are a good choice if you don't need full waterproofing in a sexy black package.
Liquid Image specializes in cameras that are built into sports goggles and diving masks. This totally unique take on cameras means total hands free operation and adds HD camera capabilities to your existing eye protection without adding any significant weight. Their line of Liquid Image Camera Swim Masks have been a top seller for divers and swimmers for the last two years as there is nothing else like it on the market. Imagine just putting on a regular pair of diving goggles yet have the ability to videotape gorgeous underwater colors and scenery without the inconvenience of holding a camera in one hand. The newer Liquid Image Summit and Impact series have the cameras built into a ski and motorcycle goggles respectively for total freedom in recording, leaving your hands free to hold onto your gear for safety and stabilization.
Vio is known for being one of the pioneers of the point of view (POV) camera scene. The Vio Pov HD is the latest iteration to follow in the popular Vio POV 1.5 tradition. Used by law enforcement and Olympics teams, the Vio is the first and only one that offers a 2 inch preview LCD for instant feedback of video footage. Vio cameras are known for their rugged design and external removable camera lens attached via a cable. Combined with their solid reputation, thoughtful "full meal deal" packaging with remote control, extra mounts, batteries, sd card in a portable case, it's no wonder many people consider the Vio as the Cadillac of pov cameras.
Drift Innovation's HD170 helmet camera is a late comer to the helmet camera wars. Released late last year, the Drift Innovation HD170 tries to combine the best elements of the Vio POV at a lower cost. It shoots 720p and 1080p video and has a remote control and a 1.5" color LCD for previewing and playback after recording. Unlike the Vio's the LCD is mounted on the camera body and is only for playback.
Common Helmet Camera Features
Practically all helmet cameras manufacturers have moved to 720p to 1080p resolution for their video recording. Most have abandoned the lower VGA resolutions and if the lower res cameras are still available the price differential between them and the newer HD models is not sufficient to justify the drop in quality.
Durability and Weatherproofing
Helmet cameras are designed for outdoor use in often harsh conditions and inclement weather. Their camera housings are made of tougher plastic than regular consumer cameras. Other design considerations are shock protection and weather sealing. Some models like the GoPros and Vio POV's are 100% waterproof whereas the ContourHD and Drift Innovation are resistant to rain, snow and moisture.
Helmet cameras have to take into account the many different types of sports equipment and hardware that they may be mounted on. Look for cameras with many options in velcro straps, mounting clips, mounting pads and wearable harnesses to give yourself maximum flexibility.
After you narrow down your top choices, you obviously want to compare prices. Most quality HD helmet camera prices start at around $290 and go up from there. The best way to save is to look for "megapacks", bundles that give you more than the basic camera with all the extras you will need at a fraction of the full price. Camera margins are slim but manufacturers make a higher percentage off accessories so you get a big discount off the accessories you will later need like batteries and extra mounts.