If you’re into extreme action sports, there’s a good chance you have heard of Campark – one of the household names in the world of sports action cameras. The Campark is the latest edition camera which has everything you could want from an action camera. From a stunning 4K video, 10+MP photos in a single, burst and time lapse, durable by design and waterproof to 30 feet.
GoPro Alternative Sports Action Cameras
Consider everyday gadgets like your computer, mobile phone, tablet, television, radio and maybe even your car’s computer system, and there’s a good chance that the majority of them utilize Wi-Fi in one way or another.
We’re a connected world, capable of consuming and sharing data with a global audience at the press of button, so no surprise then that action cameras devices ultimately designed for producing sharable content – are some of the latest gadgets to adopt Wi-Fi connectivity.
These sleek little cameras are suited to all sports enthusiasts, from skiers to skydivers and everyone in between. It’s capable of recording in 4k, 1080p, 960p or 720p, can capture 5MP stills via different modes and is waterproof up to 30ft.
GoPro Alternatives are built to withstand water, shock, dust and snow. In true action camera style, these camera boasts full 1080p to 4K HD recording, built-in Digital Image Stabilizer (DIS), wide angle lens, and 10+MP camera with different modes, and is all controlled via the camera’s built-in 1.5″ LCD screen.
There are many different types of watersports, each requiring varying levels of contact with the water. For example, scuba diving requires complete submersion, whereas wakeboarders will seldom get their hair wet, at least the good ones! For this reason it’s important to ensure that the Good GoPro Alternatives sports action camera you choose is up to the job at hand. Within this website is an overview of the best action cameras for watersports and some top tips for securing the best footage.
Whatever your extreme activity of choice is, make sure you explore the options available to you and choose a sports camera fit for purpose. It often pays to splash out a little more for an action camera that you know will deliver the results you require.
Sports action cameras are the most versatile cameras on the market, and have a host of GoPro compatible accessories and mounts for further enhancing its performance.
What are the Best Campark Cameras This Year
With all digital camera equipment having gone 'High Def', it's not surprising that helmet cameras have now reached the esteemed HD level too. So is it safe to assume that if you were to buy a HD helmet camera today, that you would be future-proofing yourself against better cameras being released?
Action camera technology has been continually improving over the past few years: each new launch was able to top the competition by being slightly better in video quality then the others and thus claiming to be the 'best on the market. Most of these claims were fairly accurate but now we've effectively reached a glass ceiling in terms of video quality. There are a good number of cameras for extreme sports on the market boasting 1080p High Def video and while there are yet higher levels of HD, no standard computer would be able to edit, let alone play videos recorded at higher levels. Therefore, until standard PCs can handle higher quality videos it is unlikely any helmet camera brand will be be able to offer consumers an improvement on the current sticking point of 1080p.
So this begs the question, what's next? How are these action cameras going to carry on improving over the next few years? We predict that the price and the camera's features will become the main points of differentiation in the action camera market.
Most people tend to have a set budget for their camera and so it's great to see that they can now get more for their money compared to just a year ago. Previously the best action cam on the market was £550 and offered DVD quality video but today you can get a 1080p HD action camera for under £300. Not a bad trend for the consumer.
So with great quality video at relatively cheap prices, the next stage of development for the helmet camera is an improvement in features. Over the next few years we are likely to see helmet cams offering GPS video logging, g-force logging, 3D, and much more.
If you are in the market for an HD helmet camera then rest assured that the video quality is not going to be significantly enhanced in the near future. The only way in which helmet cameras are likely to improve is a greater development of features which may improve usability and that simply means you'll be able to use these action cams in more extreme sports in more ways to get more extreme videos!
GoPro is the action camera that is used by athletes that play sports, and participate in adventures. GoPro was founded in 2002 by Nick Woodman, who came up with the idea of developing this camera when he was trying to create surfing videos. The difference between a "normal" camera and the "GoPro" camera is the GoPro is the type of camera that makes people say "wow". It is waterproof, light weight and is the perfect camera for sport enthusiast that want to make a first person video that allows people to share the experience and what it is like to be there all for an affordable price. The GoPro camera is very easy to use and is easily able to be placed on many platforms, for example, such as a skateboard, surfboard or a helmet. The GoPro is a very small camera and the point of view and the quality allows a user to create a video that everyone will enjoy.
One important key point about marketing is never use automated messaging. GoPro never uses automated messaging when responding to customer's complaints and reviews. GoPro Support is in charge of responding to customer's messages, and they have always satisfied the customer by finding a solution to their issue, or by sending a replacement camera that is in the replacement warranty time period. In one response from GoPro Support, they offered a customer to work with a representative that is fluent in Portuguese, because the customer they were responding to lived in Brazil. The fact that GoPro's customer support took the time to find a representative that is fluent in the same language rather than sending the customer an automated message shows that they are concerned and really want to create a relationship with the customer. When a customer understands what you will do to keep them satisfied it creates customer loyalty.
One customer had a camera that didn't function properly and after a few emails, they had a new camera sent to them with no issues. This is another key point on marketing that GoPro does an excellent job with: listening and talking with customers. GoPro is consistently responding and retweeting to Twitter and YouTube messages, while allowing users to upload their own personal videos and sharing them to their four million subscribers. This positive feedback that GoPro's customer service receives creates relationships with their customers, which leads to another marketing key point: consistency creates relationships.
GoPro started its marketing process by expanding their platform by partnering with multiple professional athletes, and becoming the main camera that is used at sporting events, such as the "X Games" and the Olympics. GoPro's YouTube channel was started by professionals filming themselves skiing, surfing and participating in other sports and now builds momentum every day from their viewers on their website, which is directed from ads on social media websites and from Google.
GoPro generates some of the best commercials, because the footage is filmed in a revolutionary way that is new to the market. GoPro now has their own channel on certain platforms, such as YouTube and Xbox. You can stream between the millions of videos that are offered on the channel, which ranges from someone base-jumping to someone mounting a GoPro on their own pet. GoPro has released updated versions of their cameras in the market every year, by making the camera quality better and the lenses size wider.
GoPro creates some of the most popular photos and videos that are uploaded to Instagram, Facebook and their YouTube page. GoPro allows users with YouTube accounts to upload videos to their account, and they decide which videos will be posted on the official GoPro account page. This method of allowing the customers to upload their own videos helps GoPro create their next products. They listen to the athletes who are sponsored by GoPro and the customers who use the camera and ask what they want in the next camera and GoPro simply creates what the customers wants. As stated again, if you listen and talk to your customers, you will have positive feedback.
GoPro has two key factors that sets them apart from their competition in the market. First of all, their camera provides a high quality video that no other action camera can provide. The GoPro has a wider lenses and even in the water proof case, it still records the video in high definition with quality sound. GoPro's social media is going viral as well. Their YouTube page is the main page where they post videos, as well as their Instagram and a Facebook page. Allowing professional athletes to use their cameras and marketing in sporting events builds momentum in their customer base and social media. This is what another company can do to set themselves apart from other companies in their industry. If you design a product that an industry needs and will be different from what is out there, your product will be noticed and become a viral product. If you place that product where others will see the quality and what it does you will soon become a recognized expert, just like what GoPro did by sponsoring athletes and soon became the official camera for multiple sporting events. If your customer service is helpful and you listen and talk with your customers, and continue to satisfy them you will create a customer base that trusts you.
So, between the high quality videos that no other camera is capable of producing and their social media, GoPro is leading the market today. While dominating and creating momentum in their social media, continuing to listen and talk with their customers, GoPro is creating customer loyalty and relationships that will last as long as the customers are satisfied.
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